I picked the NewPaper up today, blue blue moon. Have you guys seen the front page? I was downright (upleft) appalled. S'pore's First Topless Car Wash, just what we need eh? The company of a motoring website had come up with the idea of a “one-off private car wash with topless women for a group of lucky winners.” It upsets me to find girls selling themselves like that. Private event it may be but hasn't it already been publicized, appearing front page? Which in turn makes this event to an extent, immoral and unethical. What is modesty in the world today?
"Sex sells. Advertising has to be something different, controversial at best, to attract attention." said Mr Chen, founder of the website holding the event. It attracts attention, yes, but the unlikely event isn't going to help the company in the long run. I don't know but how many guys will actually buy it? And what about the womenfolk who drive just as much as men today?
The event has a facebook page where participants are to introduce five “fans” in order to be eligible for the draw. Take a look for yourself, http://www.facebook.com/pages/Singapore/Tease-Wash/121780528043.There are 345 fans so far and the 'show' is later this month. Is that really the turnout Mr Chen wanted?
He could have come up with a morally excellent or lighthearted gimmick like say for example the latest Magnum royalty treatment advert with the woman being followed by people from the classical period. It won me over. I went to get my first Magnum ice cream right after I saw the advert and smiled thinking about it. That's what I call successful advertising, one that stays with you in a good way, makes you feel like the product being advertised is can I say, awesome? I'm not an extreme feminist or anything but bare chested women isn't exactly my idea of a gentleman's prerogative. I give Mr Chen credit for making it on the front page of the NewPaper, maybe the publicity stunt was what he was aiming for afterall, maybe his facebook page is going to be flooded instantly after tonight. Now I want to know what others think about the event. Shoot!